広告用語辞典
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ACR調査
Audiende & Consumer Report
AE制
account exective system
CLTV
customer lifetime value
CPRP
cost per rating point
CRM
customer relationship management
CSR
corporate social responsibility
DAGMAR(ダグマー)
defining advertising goals for measured advertising results
DTC広告
direct to consumer advertising
FMCG
fast moving consumer goods
FSP
frequent shopper's program
FTC
Federal Trade Commission
HUT
households using television
IMC
integrated marketing communications
IR広告
investors relations advertising
ISM
in-store merchandising
MPR
marketing public relations
POP広告
point of purchase advertising
PPM
product portfolio matrix
PR会社
public relations agency
PT
participating announcement
ROP
run of paper,run of press
SEO
search engine optimization
SNS
social networking sight
SP広告
sales promotion advertising
TARP
target audience ratingpoint
URL
uniform resource locator
USP
unique selling proposition
WIPO
world intellectual property organization
案内広告
classified advertising
意見広告
issue advertising, opinion advertising
一対比較法
method of paired comparison
映画広告
cinema advertising, motion picture advertising
おとり広告
bait and switch abvertising
環境ラベル
environmental label
企業広告
institutional advertising, corporate advertising
記事体広告
editorial advertising/advertorial
競争者対抗法
competitive parity method
競争戦略/成長戦略
competitive strategy/growth strategy
強力効果論
powerful effect model
虚偽・誇大広告
false/sensational advertising
口コミ
word of mouth communication
クリック保証型広告
click guaranteed ad, pay per click ad
限界広告費
marginal advertising cost
限定効果論
limited effect model
公共広告
public service advertising
広告
advertising, advertisement
広告管理
advertising management
広告機会
advertising opportunity
広告効果
advertising effectiveness
広告効果測定
advertising effectiveness measurement
広告効果予測モデル
estimate model of advertising effectiveness
広告自主規制
advertising self regulation
広告弾力性
advertising elasticity
広告調査
advertising research
広告統計
advertising statistics
広告認知率
advertising recogntion rate
広告媒体
advertising media(aedium)
広告飽和水準
advertising saturation level
広告目的
advertising objective
広告予算
advertising budget, advertising appropriatio
広告予算の設定法
methods of setting the advertising bud-get, advertising appropriation
交通広告
transit advertising, transportation advertising
購入意向(意図)率
purchase intention, intention to buy
国際広告
internationaladvertising, global advertising
告知広告
announcement advertising
コンペ
competition, competitive presentation
再生法
recall test, recall method
産業財産権
industrial property rights
証言広告
tesutimonial advertising
肖像権
publicity right of portrait
消費財広告
consumer goods advertising
消費者動向調査
consumer behavior forecasting survey
新聞広告
newspaper advertising
心理学的調査法
psychological research method
心理的反応
psychological response
心理的変容
psychological change
順序効果
order effect, effect of order
情報型動機
informational motivation
推奨広告
celebrity testimonial advertising
生産財広告
industrial goods advertising
製版同盟
producer-retailer alliance, manufacturer-retailer alliance
製品差別化
product differentiation
世帯視聴率
household audience rating
訴求点調査
appeal point research
多変量解析
multivariate statistics
知的財産権
intellectual property
著作隣接権
copyright and related rights
低関与消費行動
low involvement consumer behavior
低関与理論
low involvement theory
定量調査
quantitative reasearch
テレビ広告
television advertising
電話帳広告
telephone directory advertisement
日常的反応行動
routinized response behavior
日本音楽著作権協会(JASRAC)
Japanese Society for Rights of Authors, Composers and Publishers; JASRAC
日本民間放送連盟
National Association of Commercial Broadcasters in Japan; NAB
認証部数
certified circulation
販売単位法
fixed sum per unit method
媒体評価基準
media evaluation standards
媒体料金
media price,running price
番組制作費
Program Productioncost
万国著作権条約
Universal Copyright Convention
非価格競争
non-price competition
比較広告
comparative advertising
不正競争防止法
Unfair Competition Prevention Act
変換型動機
transformational motivation
満足保証
satisfaction guaranteed
見本市
trade fair, trade show, expo
有効リーチ
efecitive reach/efective rating points
利益百分率法
percentage of profit method
利用と満足
uses and gratifications